A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,and are distributed through the same type of outlets,or __________.
A)are made of similar components
B)fall within a given price range
C)made from the same formulations
D)are identical except for price
E)require high levels of R&D

Question

Quizplus · Accepted Answer

Product lines often fall within a given price range, which helps in targeting specific customer segments and maintaining brand consistency.

A Product Line Is a Group of Product or Service