The addition of Clorox II bleach to Tide laundry detergents is an example of a
A) discontinuous innovation.
B) bundled innovation.
C) dynamically continuous innovation.
D) disruptive innovation.
E) continuous innovation.

Question

Quizplus · Accepted Answer

Continuous innovation refers to a slight modification or improvement of an existing product, which does not require consumers to change their behavior significantly. Adding Clorox II bleach to Tide detergents is a minor enhancement to the product, fitting this category.

The Addition of Clorox II Bleach to Tide Laundry Detergents