Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G),the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G as
A)a discontinuous innovation.
B)a new product from the company's perspective because it is a product line extension.
C)a high-risk product mix extension because it is new to the market.
D)new by the Federal Trade Commission for the usual one-year period.
E)not a new-product because it does not represent a different SKU.

Question

Quizplus · Accepted Answer

Adding a new product to an existing product line is a product line extension.

Clean Is an Antibacterial Cleaning Liquid for Home Use