From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the HIGHEST level of risk?
A)a radical invention
B)a brand extension
C)a product line extension
D)a jump in innovation
E)a product deletion

Question

Quizplus · Accepted Answer

A radical invention involves introducing a completely new product or disruptive technology, which carries the highest level of risk as it has no established market or customer base. This strategy requires significant investment, research, and development and there is no guarantee of success or acceptance by the market.

From an Organization's Perspective Regarding Its New Products and Innovations,which