Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Colgate,maker of toothpaste,did when it introduced __________,which failed quickly.
A)aspirin
B)frozen dinners
C)disposable underwear
D)soda (soft drink)
E)perfume

Question

Quizplus · Accepted Answer

Colgate introduced frozen dinners under the brand name "Colgate Kitchen Entrees," which failed because consumers found it difficult to associate a toothpaste brand with food products.

Using an Existing Brand Name to Introduce a Product That