Which of the following new products is the BEST example of the LOWEST level of risk from the company's point of view?
A)adding Ball Park Beef Franks with Cheese to the Ball Park Franks line
B)moving from production of land-line telephones to smartphones
C)marketing the first Apple computer
D)changing the formula from Coca-Cola to New Coke and then back to Coca Cola Classic
E)offering online marketing classes rebranded under a new college name

Question

Quizplus · Accepted Answer

Adding a new flavor to an existing product line is a minimal risk compared to creating a completely new product or making a major change to an existing product (options B, C, and D). Offering online classes rebranded under a new name may have some risk, but it is still not as high as the other options.

Which of the Following New Products Is the BEST Example