Factors such as specifying product features, marketing strategy, and financial projections are a part of which stage of the new-product process?
A)idea generation
B)market testing
C)development
D)commercialization
E)business analysis

Question

Quizplus · Accepted Answer

Business analysis is the stage in which factors such as specifying product features, marketing strategy, and financial projections are analyzed to determine the feasibility and profitability of a new product offering.

Factors Such as Specifying Product Features, Marketing Strategy, and Financial