Market segmentation involves aggregating prospective buyers into groups that (1)__________ and (2)will respond similarly to a marketing action.
A)respond similarly to marketing messages
B)have similar shopping styles
C)will become loyal customers
D)have common needs
E)will become stakeholders of the organization

Question

Quizplus · Accepted Answer

Market segmentation is based on identifying common needs and characteristics among prospective buyers in order to group them together. This allows for targeted marketing strategies that are likely to be more effective in reaching and resonating with specific segments of the market.

Market Segmentation Involves Aggregating Prospective Buyers into Groups That (1)__________