Market segmentation stresses __________ and relating them to specific marketing actions.
A)grouping people randomly within a market
B)grouping people according to similar needs
C)splitting people randomly within a market
D)dividing people into the smallest groups possible
E)identifying potential new buyers who are not yet familiar with a new product

Question

Quizplus · Accepted Answer

Market segmentation involves grouping people according to similar needs, behaviors, or characteristics and then tailoring marketing actions to each specific segment. This allows for more effective and targeted marketing efforts. Randomly grouping people or dividing them into the smallest possible groups without consideration for their needs and behaviors would not be effective. Identifying potential new buyers who are not yet familiar with a new product is a separate aspect of marketing, but can also be addressed through segmentation by targeting segments with a higher likelihood of being interested in the new product.

Market Segmentation Stresses __________ and Relating Them to Specific Marketing