Market segmentation involves aggregating prospective buyers into groups that (1)will respond similarly to a marketing action and (2)
A)respond similarly to marketing messages.
B)have similar shopping styles.
C)will become loyal customers.
D)will become stakeholders of the organization.
E)have common needs.

Question

Quizplus · Accepted Answer

Market segmentation involves grouping prospective buyers based on common needs and characteristics. Therefore, choice E - "have common needs" - is the best answer. Option A is partially correct since responding to a marketing message is a result of having similar needs. Choices B, C, and D are not accurate because they do not necessarily involve a focus on the common characteristics of the prospective buyers.

Market Segmentation Involves Aggregating Prospective Buyers into Groups That (1)will