The Zappos segmentation strategy is based on
A)offering the best selection of shoes and the best service to online shoppers.
B)designing shoes for every type of occasion.
C)dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
D)offering the best selection of shoes through multiple channels of distribution.
E)maintaining the simplest method of price points to make the purchase process as simple as possible for its customers.

Question

Quizplus · Accepted Answer

Zappos' segmentation strategy is focused on providing the best selection of shoes and the best service to online shoppers. They offer a wide range of brands, styles, and sizes, and prioritize customer service by offering free shipping and returns, a 365-day return policy, and a 24/7 customer service hotline. This strategy targets customers who value a seamless shopping experience with a broad range of options and excellent customer service.

The Zappos Segmentation Strategy Is Based on