To be identified as a market segment,its members must
A)have common needs and respond similarly to a marketing action.
B)represent a large share of the entire market and have buying power.
C)have different needs and have potential for future growth.
D)have different needs and respond similarly to market actions.
E)have the potential for future growth and increased profit or ROI.

Question

Quizplus · Accepted Answer

A market segment is identified by members having common needs and responding similarly to marketing actions, which allows for targeted marketing strategies.

To Be Identified as a Market Segment,its Members Must