Universal Concerts Wants to Bring a Series of Country Music

Universal Concerts wants to bring a series of country music concerts to Canada next year.In general,Western Canadians prefer country music while Eastern Canadians prefer rock.Thus,a country music event in eastern Canada is very likely to have lots of empty seats even though it is more popular than the western part of the country.If it can book only one venue,Universal Concerts should segment its Canadian market according to __________ if it hopes to have a sold out concert.

A) geographic characteristics
B) demographic characteristics
C) music format characteristics
D) behavioral characteristics
E) psychographic characteristics