Four general categories used to segment consumer markets are geographic segmentation, demographic segmentation, __________, and behavioral segmentation.
A)supplier segmentation
B)demand segmentation
C)regional segmentation
D)psychographic segmentation
E)product segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation is the fourth general category used to segment consumer markets, which is based on consumers' lifestyles, personalities, values, attitudes, and interests. It aims to understand consumers' psychological and emotional factors that drive their purchasing decisions, rather than solely focusing on their demographic or geographic characteristics.

Four General Categories Used to Segment Consumer Markets Are Geographic