Which of the following is a consumer market demographic segmentation variable?
A)personality
B)gender
C)usage rate
D)needs
E)region

Question

Quizplus · Accepted Answer

Gender is a demographic segmentation variable that divides the market based on biological sex. Personality, usage rate, and needs are psychographic and behavioral segmentation variables, while region is a geographic segmentation variable.

Which of the Following Is a Consumer Market Demographic Segmentation