Airlines have developed frequent-flyer programs to encourage passengers to use the same airline repeatedly to create loyal customers. Airlines are using __________ segmentation here.
A)psychographic
B)behavioral
C)demographic
D)social
E)geographic

Question

Quizplus · Accepted Answer

The airlines are using behavioral segmentation by targeting passengers who repeatedly use their airline and offering rewards as an incentive to continue doing so.

Airlines Have Developed Frequent-Flyer Programs to Encourage Passengers to Use