Nielsen PRIZM segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.
A)financially
B)behaviorally
C)ethnically
D)socially
E)ethnographically

Question

Quizplus · Accepted Answer

Nielsen PRIZM segmentation classifies households into segments that are demographically and behaviorally distinct to understand lifestyles and purchase behaviors.

Nielsen PRIZM Segmentation Classifies Every Household into One of 66