All of the following are behavioral segmentation variables EXCEPT:
A)needs
B)usage rate
C)product features
D)intentions
E)user status

Question

Quizplus · Accepted Answer

Behavioral segmentation typically involves dividing a market based on consumer behaviors such as usage rate, product features, intentions, and user status. "Needs" is more related to psychographic or benefit segmentation rather than behavioral segmentation.

All of the Following Are Behavioral Segmentation Variables EXCEPT