Segmentation based on what product features are important to different customers is known as
A)demographic segmentation.
B)behavioral segmentation.
C)psychographic segmentation.
D)geographic segmentation.
E)socioeconomic segmentation.

Question

Quizplus · Accepted Answer

Behavioral segmentation is based on understanding the behavior, preferences, and needs of specific customer groups. This type of segmentation is often used to identify which product features are important to different customers, and to develop products and marketing messages that are tailored to these different customer segments. Demographic segmentation is based on factors such as age, income, gender, education, and occupation, while psychographic segmentation is based on personality, values, and lifestyle. Geographic segmentation is based on geographic location, while socioeconomic segmentation is based on social class and income. Therefore, B is the best choice for the given question.

Segmentation Based on What Product Features Are Important to Different