College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late-night snack. However, their dorm rooms are often woefully short of space. MicroFridge marketers understand this and offer a combination microwave, refrigerator, and freezer targeted to these students. MicroFridge is most likely using which basis of segmentation?
A)sociocultural segmentation
B)psychographic segmentation
C)geographic segmentation
D)behavioral segmentation
E)socioeconomic segmentation

Question

Quizplus · Accepted Answer

MicroFridge is using behavioral segmentation by targeting college dorm residents who want to keep and prepare their own food and snacks in their limited space.

College Dorm Residents Frequently Want to Keep and Prepare Their