Product features and usage rate are both variables used to employ __________ segmentation.
A)geographic
B)demographic
C)loyalty
D)psychographic
E)behavioral

Question

Quizplus · Accepted Answer

Behavioral segmentation involves dividing the market based on customer behavior, which can include usage rate, loyalty, and product features. Therefore, both product features and usage rate are relevant variables for behavioral segmentation.

Product Features and Usage Rate Are Both Variables Used to Employ