All of the following are psychographic segmentation variables except
A)lifestyle.
B)needs.
C)birth era.
D)PRIZM.
E)personality.

Question

Quizplus · Accepted Answer

Psychographic segmentation variables typically include lifestyle, needs, personality, and geographic/demographic variables such as PRIZM. Birth era is not typically considered a psychographic segmentation variable, as it refers solely to a person's generation, rather than their values, attitudes, and behaviors.

All of the Following Are Psychographic Segmentation Variables Except