During its market segmentation process for the Nike LeBron X basketball shoe,which sells for $200+ a pair,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of
A)selecting target market segments to reach.
B)forming products to be sold into groups.
C)developing a market-product grid and estimating size of markets.
D)taking marketing actions to reach target markets.
E)forming prospective buyers into segments.

Question

Quizplus · Accepted Answer

The decision to concentrate on affluent teens is an example of selecting target market segments to reach. Nike identified a specific segment of the market (affluent teens) that would be most likely to purchase the LeBron X basketball shoe and decided to focus their marketing efforts on reaching that group.

During Its Market Segmentation Process for the Nike LeBron X