The axes on a perceptual map are
A)sales and profitability.
B)two product attributes,ranging from high to low on that attribute.
C)market share and market growth rate.
D)customer perceptions of the firm's product versus the average of all brands in the industry.
E)customer perceptions of the firm's product versus the brand of the firm's principal competitor.

Question

Quizplus · Accepted Answer

Perceptual maps are used to visually represent how consumers perceive different products in relation to each other based on specific product attributes. The axes on a perceptual map typically represent two product attributes, often ranging from high to low on that attribute. Therefore, the best answer is B.

The Axes on a Perceptual Map Are