A key to positioning a product or brand effectively is discovering the perceptions of its potential customers.In determining its positioning in the minds of customers,companies take four steps: (1)identify the important attributes for the product or brand class; (2)discover how target customers rate competing products or brands with respect to these attributes; (3)___________;and (4)reposition the company's product or brand in the minds of potential customers.
A)discover where the company's product or brand is on these attributes in the minds of potential customers
B)decide whether to keep or delete the market segment that your product offering targets
C)identify the competitors' brands that make up the consideration set
D)create a marketing plan based on customers' perceptions
E)identify market niches that were not previously selected during the market segmentation process

Question

Quizplus · Accepted Answer

After identifying the important attributes for the product or brand class and discovering how target customers rate competing products or brands with respect to these attributes, the next step is to discover where the company's product or brand is on these attributes in the minds of potential customers. This will help the company understand its current positioning and determine whether it needs to reposition itself to better meet the needs and perceptions of its target customers.

A Key to Positioning a Product or Brand Effectively Is