Figure 9-A above is a depiction of a __________ for beverages in the minds of adults.
A)hierarchy of needs
B)perceptual map
C)marketing matrix
D)growth-share matrix
E)perception matrix

Question

Quizplus · Accepted Answer

Figure 9-A is a visual representation of a perceptual map. Perceptual maps are used to illustrate how consumers perceive and categorize different products or brands within a particular category. In this case, the map shows how adults perceive different types of beverages based on attributes such as taste and healthiness.

Figure 9-A Above Is a Depiction of a __________ for Beverages