By dividing its tennis racquet market into three categories, which it labels Performance, Recreational, and Junior tennis players, Prince Sports is using a marketing strategy called
A) product differentiation.
B) product innovation.
C) market delineation.
D) market segmentation.
E) product groupings.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a market into distinct groups of buyers with different needs or characteristics, such as Performance, Recreational, and Junior tennis players in this case.

By Dividing Its Tennis Racquet Market into Three Categories, Which