Consider the Fisher-Price Chatter Telephone photo above.Toy designers at Fisher-Price conduct marketing research to discover how children play and what they like to play with.For Fisher-Price,the immediate research objective is to decide whether to continue to market the old Chatter Telephone design or a new design.The old,original Chatter Telephone was simply a wooden phone with a dial that rang a bell.However,observers noted that the children kept grabbing the receiver like a handle to pull the phone along behind them.So a designer created a new Chatter Telephone,one with wheels,a noisemaker,and eyes that bobbed up and down.What would be the MOST LIKELY measure of success Fisher-Price would use to determine which design should be selected?

Question

Quizplus · Accepted Answer

The most likely measure of success Fisher-Price would use to determine which design should be selected is playtime. Fisher-Price would want to see which design children are playing with for a longer duration of time, indicating that they enjoy and are engaged with that design. Age and gender may be factors to consider in the design process, but playtime would be the most important measure of success for determining which design to market. Cost and advertising may also be important factors, but they would not be the most likely measure of success in this scenario.

Consider the Fisher-Price Chatter Telephone Photo Above