A picture or verbal description of a product or service a firm might offer for sale is referred to as a(n)

Name: A picture or verbal description of a product or service a firm might offer for sale is referred to as a(n)
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A new-product concept refers to the initial idea or description of a product or service that a firm might offer for sale. It can be presented either as a picture or a verbal description. Constraints, exemplars, alternatives, and protocols are all unrelated terms.

A Picture or Verbal Description of a Product or Service