Prior to its production,Lego marketing managers developed a(n)__________ for the innovative Mindstorms EV3 robot capable of walking or skating,perhaps by adding an infrared sensor.

Question

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A new-product concept is a brief written description of the product's proposed nature, its technology, what customer needs it would satisfy, and how the product would be positioned relative to existing products. The given scenario describes Lego's development of an innovative product, the Mindstorms EV3 robot, which suggests the creation of a new-product concept.

Prior to Its Production,Lego Marketing Managers Developed A(n)__________ for the Innovative