Two key elements in deciding how to collect marketing data are __________ and __________.

Question

Quizplus · Accepted Answer

In deciding how to collect marketing data, the two key elements are concepts (what you want to investigate) and methods (how you plan to investigate). Notions and hypotheses are more related to formulating research questions or hypotheses. Perceptions and impressions are subjective and not reliable sources of data. Theories are broader constructs that provide a framework for understanding data, but are not directly related to data collection methods.

Two Key Elements in Deciding How to Collect Marketing Data