When Home Depot entered the Quebec market in Canada,two percent of the population were aware of the retail chain.To determine how effective its advertising was in the first 18 months of its presence in Quebec,the firm conducted awareness research for a second time.Prior to conducting the research,it was decided that if at least 50 percent of a 600-person sample of the population were aware of the Home Depot brand,it would continue its present advertising program.This is an example of a(n)

Question

Quizplus · Accepted Answer

The decision to continue the advertising program if at least 50% of the sample is aware of the brand is a measure of success, as it sets a benchmark for evaluating the effectiveness of the advertising efforts.

When Home Depot Entered the Quebec Market in Canada,two Percent