Figure 8-2B above shows that secondary data may be divided into two related parts.If "A" represents marketing input and outcome data (budgets,call reports,customer communications,etc. ),which type of data is "A?"

Question

Quizplus · Accepted Answer

Marketing input and outcome data (budgets, call reports, customer communications, etc.) are all internal to the organization and are therefore classified as internal secondary data.

Figure 8-2B Above Shows That Secondary Data May Be Divided