Question 1

The U.S.Census Bureau publishes the __________,which is conducted every five years and contains detailed information on the number and sales of U.S.establishments that produce goods or resources.

Accepted Answer

The Economic Census is conducted every five years by the U.S. Census Bureau and gathers detailed information on the number, size, and sales of U.S. businesses and establishments that produce goods and resources. The other options listed gather information on specific industries or types of businesses, but the Economic Census is the most comprehensive survey of all types of businesses in the U.S.

Question 2

All of the following are examples of marketing input data EXCEPT:

Accepted Answer

Accounting records may provide financial data to help inform marketing decisions, but they are not typically considered marketing input data. The other options listed (advertising budgets, call reports, sales budgets, advertising expenses) are all examples of information that would be considered marketing input data.

Question 3

Figure 8-2B above shows that secondary data may be divided into two related parts.If "B" represents data collected from the U.S.Census Bureau,trade association studies,business periodicals,etc. ,which type of data is "B?"

Accepted Answer

B represents external secondary data, which is data collected from sources outside the organization, such as the U.S. Census Bureau, trade association studies, and business periodicals.

Question 4

Children's accessory and toy store Red Carpet Baby! uses U.S.Census Bureau information to determine the number of families with children under age 5 for each state in its market area.Data obtained from this source are called __________.

Accepted Answer

The data obtained from the U.S. Census Bureau is secondary data, as it is information collected and published by a third-party source. Primary data refers to information collected and analyzed firsthand by the business, while observational and experimental data are typically collected through studies or experiments conducted by the business itself. Proprietary data refers to confidential information unique to a particular company.

Question 5

All of the following are sources of primary data EXCEPT:

Accepted Answer

Primary data refers to data collected firsthand through methods like experiments, surveys, observational studies, etc. Government publications usually contain data and statistics that have already been collected and compiled by the government, making them a source of secondary data. The other options listed (observational data, experiments, social media, and panels) are all sources of primary data.

Question 6

Figure 8-2B above shows that primary data may be divided into three related parts.If "D" represents data collected from individual interviews,focus groups,trend hunting,etc. ,which type of data is "D?"

Accepted Answer

The answer of Figure 8-2B above shows that primary data...

Question 7

Primary data refer to

Accepted Answer

Primary data refers to information that is newly collected specifically for the project at hand, rather than previously recorded data. It can be collected through various methods, such as surveys, observations, experiments, and interviews.

Question 8

The 2007 __________ contains data on the number and sales of establishments in the United States that produce a product or service based on its geography,industry sector,and North American Industry Classification code.

Accepted Answer

The 2007 Economic Census is the only survey listed that provides data on both the number and sales of establishments based on geography, industry sector, and North American Industry Classification code. The Annual Retail Trade Survey only covers retail establishments, the Annual Survey of Manufacturers only covers manufacturing establishments, the Annual Wholesale Trade Survey only covers wholesale establishments, and the Service Annual Survey only covers service establishments.

Question 9

Figure 8-2B above shows that primary data may be divided into three related parts.If "C" represents data collected from mechanical,personal,or neuromarketing methods,which type of data is "C?"

Accepted Answer

Data collected from mechanical, personal, or neuromarketing methods falls under the category of observational data.

Question 10

Figure 8-2A above shows the two main types of data.If "A" represents the facts and figures that are newly collected for the project,which type of data is "A?"

Accepted Answer

"A" represents facts and figures that are newly collected for the project, making it primary data. Additionally, "A" is not from an external source, so it is not external primary data. It is also not from a pre-existing source, so it is not secondary data. Finally, since "A" is newly collected for the project, it is not internal secondary data, which would come from previous projects or internal records. Therefore, the best choice is D: primary data.

Question 11

Published data from outside the organization are referred to as __________ data.

Accepted Answer

External secondary data refers to published information that is gathered from sources outside of the organization. This can include government reports, industry publications, and market research studies conducted by other companies.

Question 12

Facts and figures that have already been recorded before the project at hand are referred to as

Accepted Answer

Secondary data refers to information that has already been collected by someone else for a different purpose. This could include data from government agencies, academic research, or other organizations that have conducted relevant studies. Primary data, on the other hand, is collected specifically for the current research project. Empirical data refers to observations or measurements that can be quantified and verified through experimentation or observation. Demographic data specifically refers to information about the characteristics of a population, such as age, gender, income, or education. Observational data is a type of empirical data that is collected through direct observation of a phenomenon or event.

Question 13

Observing people and asking them questions are the two principal ways to obtain

Accepted Answer

Observing people and asking them questions are both methods of gathering primary data, which is data that is collected specifically for the purpose of the research study at hand. External secondary data refers to information that is obtained from sources outside of the research project, while internal secondary data refers to information that is gathered from within the company or organization conducting the research. Experimental independent variables are the factors in an experiment that are being manipulated by the researchers. Nonprobability data refers to data that is gathered without using a random sampling method, and thus cannot be used to make generalizations about a larger population.

Question 14

Figure 8-2B above shows that secondary data may be divided into two related parts.If "A" represents marketing input and outcome data (budgets,call reports,customer communications,etc. ),which type of data is "A?"

Accepted Answer

Marketing input and outcome data (budgets, call reports, customer communications, etc.) are all internal to the organization and are therefore classified as internal secondary data.

Question 15

Figure 8-2A above shows the two main types of data.If "B" represents the facts and figures that have already been recorded before the project at hand,which type of data is "B?"

Accepted Answer

"B" represents the facts and figures that have already been recorded before the project at hand, which are known as secondary data. Primary data is collected specifically for the current project, while tertiary data refers to sources that compile and provide access to a variety of secondary sources. Compound data and nonprobability data are not commonly used terms in data analysis.

Question 16

All of the following are examples of marketing outcome data EXCEPT:

Accepted Answer

The answer of All of the following are examples of...

Question 17

Secondary data are the

Accepted Answer

Secondary data are pre-existing facts and figures that have been collected before the current project. They can be gathered from various sources such as government publications, industry associations, and previous studies.

Question 18

Facts and figures that are newly collected for a project at hand are referred to as

Accepted Answer

Primary data refers to new facts and figures that are collected for a specific project. Statistical data refers to data that has already been analyzed and processed into statistics. Empirical data is based on observation and experimentation. Secondary data refers to data that has already been collected and is available for use by others. Inferential data is the process of drawing conclusions or making predictions based on data analysis.

Question 19

When a marketing researcher uses a collection of reports,customer letters,financial statements,and surveys from different departments within her firm,she is using

Accepted Answer

The researcher is using internal secondary data, which refers to data that has already been collected by the company for other purposes and is now being utilized for research.

Question 20

Secondary data can be divided into two parts-__________ and __________.

Accepted Answer

Secondary data can be further classified into internal and external. Internal data pertains to data kept within a company or organization, while external data comes from sources outside of the company such as government agencies, industry publications, or market research firms.

Quiz 8: Marketing Research: From Customer Insights to Actions