Consider Figure 8-3 above,which is based on data collected from mechanical observations through the use of __________ to prepare Nielsen Media Research's Nielsen Television Index Ranking Report.

Question

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The phrase "mechanical observations" suggests that the data was collected automatically, rather than through interviews or surveys with viewers. The most common method of automatic data collection for television viewing is the people meter, a device installed in a sample of households that records which programs and channels are watched. Therefore, choice A) is the best option. Neuromarketing, bots, DVRs, and VOD are not typically used to collect data for Nielsen Television Index Rankings.

Consider Figure 8-3 Above,which Is Based on Data Collected from Mechanical