A marketing research approach that uses a discussion leader to interview 6 to 10 past,present,or prospective customers is referred to as

Question

Quizplus · Accepted Answer

The description given matches the definition of a focus group, which uses a discussion leader to interview a small group (typically 6-10 people) of past, present, or prospective customers to gather their opinions and insights. The other options (depth interview, data mining, research team, focused interview) do not involve the same group dynamic and discussion format as a focus group.

A Marketing Research Approach That Uses a Discussion Leader to Interview