Solved

Consider Figure 8-4: Question 7 Above,which Was Part of a Wendy's

Question 208

Multiple Choice

Consider Figure 8-4: Question 7 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 7 was included in the questionnaire?


A) Wendy's wanted to know how many people eat at home while watching TV.
B) Wendy's wanted to know which forms of media were important sources of information to consumers when they decide where to eat.
C) Wendy's wanted to understand how often consumers see flyers.
D) Wendy's wanted to check newspaper circulation in the cities in which it does business.
E) Wendy's wanted to find information about the education level of its customers according to the relative importance of their information sources.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents