Consider Figure 8-4: Question 7 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 7 was included in the questionnaire?
A) Wendy's wanted to know how many people eat at home while watching TV.
B) Wendy's wanted to know which forms of media were important sources of information to consumers when they decide where to eat.
C) Wendy's wanted to understand how often consumers see flyers.
D) Wendy's wanted to check newspaper circulation in the cities in which it does business.
E) Wendy's wanted to find information about the education level of its customers according to the relative importance of their information sources.
Correct Answer:
Verified
Q177: A survey asked consumers of dental products
Q188: Figure 8-4,Question 3 Q190: Figure 8-4,Question 6 Q203: Consider Figure 8-4: Question 9 above,which was Q204: "Have you been to a dentist within Q205: Consider Figure 8-B above.The question "Do you Q206: Another name of a closed-end question is Q207: A disadvantage of the mall intercept interview Q209: Consider Figure 8-4: Question 8 above,which was Q211: Strongly Agree ( )Agree ( )Disagree (
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