Consider Figure 8-4: Question 8 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 8 was included in the questionnaire?
A) Wendy's wanted to know how often people eat at Wendy's and its competitors.
B) Wendy's wanted to know why people were eating at its competitors.
C) Wendy's wanted to know who eats at In 'N Out Burger.
D) Wendy's wanted to estimate how many customers they could woo away from McDonald's.
E) Wendy's wanted to find out if there was a relationship between coupons and customer loyalty.
Correct Answer:
Verified
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