Consider Figure 8-6B above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.If you were to target a specific group or market segment based on the results presented,which one would you select to develop a specific marketing program to reach them?
A)45 and older
B)once a week or more
C)25 to 44
D)under 25
E)once a month or less

Question

Quizplus · Accepted Answer

Targeting the "under 25" group is strategic because they are likely to be college students or young adults who frequent fast-food restaurants, especially in a college town setting.

Consider Figure 8-6B Above