Consider Figure 8-6B above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.Based on the results presented,which target group would you likely NOT develop a specific marketing program to reach them?
A)45 and older
B)once a week or more
C)25 to 44
D)under 25
E)once a month or less

Question

Quizplus · Accepted Answer

Based on the survey results, the age group of 45 and older is the least frequent patron of fast-food restaurants. Therefore, it would not be necessary to develop a specific marketing program to reach them as they are not a significant target market for your Wendy's restaurant.

Consider Figure 8-6B Above