Competitive advantage for global firms grows out of __________,innovation,and change.
A)product quality
B)continuous improvement
C)employment of a multicultural or multinational staff
D)membership in a formalized trade organization
E)market research

Question

Quizplus · Accepted Answer

Continuous improvement allows global firms to constantly adapt to changing markets and customer needs, which gives them a competitive advantage. Product quality, multicultural/multinational staff, and market research are important factors, but they are not as specifically tied to competitive advantage as continuous improvement. Membership in a formalized trade organization can provide benefits, but it is not necessary for all global firms to have this advantage.

Competitive Advantage for Global Firms Grows Out of __________,Innovation,and Change