Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is
A)an increase in economic protectionism and a decline in free trade.
B)a more aggressive attitude towards initiating international tariffs and quota systems.
C)global competition among global companies for global customers.
D)a decrease in most countries' GDPs and a renewal of nationalism.
E)an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.

Question

Quizplus · Accepted Answer

The trend of global competition among global companies for global customers has significantly influenced the landscape of global marketing in the past decade. As companies increasingly expand their operations globally, they also face stiff competition from other global companies for a share of the global market. This has led to increased efforts by companies to create unique and differentiated products and marketing strategies that can appeal to a wider range of customers across the world.

Four Trends in the Past Decade Have Significantly Influenced the Landscape