The Parthenon,shown in the photo above,evokes strong feelings from consumers in Greece and is referred to as the "holy rock." As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs that use this image to reach consumers of that country.
A)cultural symbol
B)anthropomorphic code
C)back translation
D)semantic representation
E)civil analysis

Question

Quizplus · Accepted Answer

The Parthenon is a significant cultural symbol in Greece, and marketers must be aware of the meaning it holds for consumers when using it in marketing programs.

The Parthenon,shown in the Photo Above,evokes Strong Feelings from Consumers