Consider the Kit Kat Bar photo above.Nestlé markets its Kit Kat bar globally,including Japan.In Japan,"Kit Kat" means "I hope you win." Experienced global marketers are concerned with _________,which involves using interpreters to ensure that words used in brand names or advertisements in a foreign market do not cause problems or errors in meaning.
A)unispeak
B)back translation
C)semiotics
D)semantic symbolism
E)linguistic exchange

Question

Quizplus · Accepted Answer

Back translation is the process of translating a word or phrase back into the original language by a different interpreter to check for accuracy and ensure that the meaning is preserved, avoiding potential issues in foreign markets.

Consider the Kit Kat Bar Photo Above