A buy class situation affects buying center tendencies in different ways.If there is one person involved,the problem definition is well-defined,and the buying objective is to find the low-priced supplier,the buy class situation is MOST LIKELY a
A)new buy.
B)modified rebuy.
C)conditional rebuy.
D)straight rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

In a straight rebuy situation, the problem definition is well-defined, the buying objective is to find the low-priced supplier, and the involvement of one person is sufficient for making the purchase decision.

A Buy Class Situation Affects Buying Center Tendencies in Different