If a purchase is a straight or modified rebuy for a manufacturer,the seller would most likely emphasize a competitive price and __________ in meetings with the purchasing agent.
A)nationwide distribution
B)a reliable supply
C)funds for advertising
D)a quality product
E)a great brand name

Question

Quizplus · Accepted Answer

In a straight or modified rebuy situation, the buyer is already familiar with the product and has already made a purchase before. Therefore, the seller would most likely emphasize a reliable supply to maintain the buyer's loyalty and trust in the brand. A competitive price is also important, but a reliable supply takes precedence in this situation.

If a Purchase Is a Straight or Modified Rebuy for a Manufacturer,the