The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as
A)evaluative set.
B)evolved set.
C)consideration set.
D)alternative selection group.
E)aspiration group.

Question

Quizplus · Accepted Answer

The consideration set refers to the group of brands that a consumer is actively considering or evaluating for purchase from among all the brands in the product category that he or she is aware of. This set is based on various factors such as perceived quality, price, brand familiarity, and availability.

The Group of Brands a Consumer Would Consider Acceptable from Among