The information search stage clarifies the problem for the consumer by: (1)__________; (2)yielding brand names that might meet the criteria;and (3)developing the consumer value perception that each alternative presents.
A)evaluating particular products
B)selecting the type of purchase outlet
C)suggesting criteria to use for the purchase
D)minimizing cognitive dissonance
E)establishing a purchase timeline

Question

Quizplus · Accepted Answer

The information search stage involves suggesting criteria to use for the purchase, which helps clarify the problem for the consumer and yields brand names that might meet the criteria. Additionally, this stage helps develop the consumer value perception that each alternative presents. Evaluating particular products and selecting the type of purchase outlet are not necessarily part of this stage, and establishing a purchase timeline is not directly related to clarifying the problem or evaluating alternatives. Minimizing cognitive dissonance would occur after the purchase decision has been made, not during the information search stage.

The Information Search Stage Clarifies the Problem for the Consumer