The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)yielding brand names that might meet the criteria;and (3)__________.
A)developing consumer value perceptions.
B)evaluating particular products
C)selecting the type of retail outlet.
D)establishing a purchase timeline.
E)creating a hierarchy of needs.

Question

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The information search stage clarifies the problem for the consumer by suggesting criteria to use for the purchase.

The Information Search Stage Clarifies the Problem for the Consumer