The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)__________;and (3)developing consumer value perceptions.
A)evaluating particular products
B)selecting the type of purchase outlet
C)establishing a purchase timeline
D)minimizing cognitive dissonance
E)yielding brand names that might meet the criteria

Question

Quizplus · Accepted Answer

The information search stage helps consumers to develop a set of criteria that can be used to make the purchase decision. During this stage, the consumer will also generate a list of brand names that are likely to meet the identified criteria. As such, the correct answer is E, which states that this stage helps to yield brand names that might meet the criteria.

The Information Search Stage Clarifies the Problem for the Consumer